AB 27 Group Blog

Today it is impossible to ignore the management of your own digital environment. Content becomes the key element for #brand communications, and the language of presentation becomes critically important. The old type of texts and themes are being replaced by lively and vivid materials. The audience makes the choice towards #creative blogs and channels. A high-quality picture or video began to gain more importance largely due to technological development, the emergence of speci

Any new product, service or company needs its own #brand. The goals of creating a #beautybrand is to: - highlight your product on the market; - detach from competitors; - attract a consumer; - focus on the key advantages of your product. ​​SMLXL 1. Marketing analysis of the cosmetic brands market. First, you need to define your target audience. The more precisely this is done, the better. For example, for a any cosmetics brand, the target audience cannot be all women. That is